Targeting pages for on-site surveys

 

Targeting Pages for On-site Surveys
Targeting pages lets you control where your on-site survey appears on your store.
You can choose to show surveys on all pages or only on specific high-intent pages.
Common Pages You Can Target
Product Detail Pages (PDPs)
Show surveys on product pages to understand:

• Purchase hesitation
  
• Missing information
  
• Pricing or size concerns
  

How to target

• URL contains /products
  
• URL starts with /products/
  Best use case

“What’s stopping you from buying this product?”

Cart Page
Show surveys on the cart page to capture:

• Drop-off reasons
  
• Price or shipping concerns
  
• Last-minute objections
  

How to target

• URL equals /cart
  
• RL ends with /cart
  

Best use case

• “What made you hesitate before checkout?”
  

Homepage
Show surveys on the homepage to understand:

• First impression
  
• Navigation clarity
  

Visitor intent

How to target

• URL equals /
  URL equals homepage URL

Best use case

• “What are you looking for today?”
  

Specific URLs
Target exact pages like:

• Landing pages
  
• Campaign pages
  
• Blog posts
  
• Collections
  

How to target

• URL equals a specific page
  
• URL contains part of the URL
  

Best use case

• Campaign or promotion feedback
  

Excluding Pages (Recommended)
Even when targeting multiple pages, it’s best to exclude certain URLs, such as:

• Checkout pages
  
• Account / login pages
  
• Order status or thank-you pages
  

This prevents disruption during sensitive flows.
Best Practices

• Start with PDPs or Cart for high-impact insights
  
• Keep surveys short on high-intent pages
  
• Combine page targeting with:
  • Exit intent
    
  • Time on page
    
  • Traffic coverage limits
    
• Always test targeting in an incognito window
  If you want, I can also:

• Add ready-to-use URL rules
  
• Create example setups (PDP vs Cart vs Homepage)
  
• Provide a QA checklist for page targeting